Search Engine Optimization (SEO) vs. Pay Per Click (PPC) A common question that arises when looking into boosting website traffic is: “Which is better SEO or PPC?” It’s a question that doesn’t necessarily have a straightforward answer and can truly depend on your business’ objectives, circumstances, and market. SEO and PPC will both play into your digital marketing strategy [...]
Website builders can hurt your online presence Website builders are everywhere and it’s easy to see why. The ability to provide individuals with little to no technical skill the opportunity to design a website is an appealing offer, especially when you’re just starting out and you don’t have the budget to splash out on a fancy website. However, there’s [...]
Website design trends change and evolve every year. So, it’s easy to feel overwhelmed when your business is looking to keep up with them.You may be surprised to read that keeping up-to-date isn’t as complicated as it looks at first glance.Website trends can actually be very predictable. Most design trends occur due to priorities of web design, user experience and [...]
What is an SEO strategy? An SEO (search engine optimization) strategy or approach involves outlining and implementing plans designed to improve the search engine ranking of your website. Even the most seasoned SEO experts will tell you that SEO is a complicated business. When we talk about the factors that impact your SEO rankings, there are too many to [...]
Trends can be a difficult and ever-changing mystery – in fashion and in marketing, too. With technology and aesthetic preferences shifting every couple of years, it’s sometimes daunting to think about how you will keep up. But redesigning your website doesn’t have to be complicated. It’s true that website design takes quite a bit of time, effort and money [...]
What is digital marketing? With the rise of technology, digital marketing has become a vital aspect of modern-day marketing. Unlike traditional marketing, digital marketing is conducted primarily online, leveraging the advertising power of social media, websites, search engines and much more. The American Marketing Association defines digital marketing as “an ever-changing, dynamic process… [that] provides an avenue for two-way communication [...]
Online ‘website builders’ seem like a good alternative to hiring a web design company. After all, they are cheaper (in the short term) and seem easy enough to use. However, there are quite a few things that you may not realize about these "drag and drop" website services. Below outlines some of the downfalls with using one of these [...]
Making a choice on which web hosting company to choose can be hard. With all the companies out there promising to have 99% uptime, unlimited resources, and educated support, there has to be a way to filter through all the jargon and make an informed decision. Hopefully the information below will help you understand a little bit more about web [...]
Waiting for a website to load is like waiting in line to get a hamburger. We want that burger now, and if it takes too long, we're out that door to find somewhere else to eat. The same goes for surfing online. If a website takes too long to load, we're outta there. Site speed will help to determine your [...]
Online shopping is very convenient, but it can also be insecure and un-safe. Here are a few tips for safer online shopping: Use a secure connection If your computer isn’t guarded from malicious software, your financial info and passwords can be stolen. Only a fraction of the North American population protects their computers. Make sure your computer’s firewall is on. [...]