Search Engine Optimization (SEO) vs. Pay Per Click (PPC) A common question that arises when looking into boosting website traffic is: “Which is better SEO or PPC?” It’s a question that doesn’t necessarily have a straightforward answer and can truly depend on your business’ objectives, circumstances, and market. SEO and PPC will both play into your digital marketing strategy [...]
Website builders can hurt your online presence Website builders are everywhere and it’s easy to see why. The ability to provide individuals with little to no technical skill the opportunity to design a website is an appealing offer, especially when you’re just starting out and you don’t have the budget to splash out on a fancy website. However, there’s [...]
What is an SEO strategy? An SEO (search engine optimization) strategy or approach involves outlining and implementing plans designed to improve the search engine ranking of your website. Even the most seasoned SEO experts will tell you that SEO is a complicated business. When we talk about the factors that impact your SEO rankings, there are too many to [...]
What is digital marketing? With the rise of technology, digital marketing has become a vital aspect of modern-day marketing. Unlike traditional marketing, digital marketing is conducted primarily online, leveraging the advertising power of social media, websites, search engines and much more. The American Marketing Association defines digital marketing as “an ever-changing, dynamic process… [that] provides an avenue for two-way communication [...]
Waiting for a website to load is like waiting in line to get a hamburger. We want that burger now, and if it takes too long, we're out that door to find somewhere else to eat. The same goes for surfing online. If a website takes too long to load, we're outta there. Site speed will help to determine your [...]
Google Adwords is often used by businesses that utilize online marketing to attract sales. In the first quarter of 2013, Google's revenue from search ads were $8.6 billion (U.S). An important aspect for great campaign performance with Google AdWords is “quality scores”. Your quality score directly affects your marketing campaign's effectiveness, and therefore also dictates your firm's return on investment. [...]
Google has recently launched a new algorithm, called ‘Hummingbird’. While preceding algorithms have changed a slight percentage of the way search terms are processed through Google, Hummingbird is rumored to change 90%. Obviously that means huge changes for the internet, your business and how customers will find you. You Can’t Fool Google There is now no point in focusing time, [...]
Myth : Google Page Rank (PR) establishes where your link / page would be positioned. Fact : Google Page Rank is completely unrelated to search engine rankings of any particular website or webpage. Over the years, I have recognized that Page Rank has lost its importance for Google and now doesn’t help the webmasters to get more traffic from Google. [...]
Being #1 in a particular field is difficult and no matter the conditions, it involves sacrifices. Nonetheless, it’s ten times more difficult to keep yourself in a leading position. The same concept may be applied to any website, with a good advertising campaign and just a tiny bit of good luck it may become the favorite of readers and search [...]