Being #1 in a particular field is difficult and no matter the conditions, it involves sacrifices. Nonetheless, it’s ten times more difficult to keep yourself in a leading position. The same concept may be applied to any website, with a good advertising campaign and just a tiny bit of good luck it may become the favorite of readers and search engine spiders’. The website supervising and upkeep is a very challenging matter and paradoxically, people and even experts usually ignore it. Many people interested in having a cool website invest a good amount of money in designing it, thinking that is just enough. Unfortunately, the launching of a website is only the tip of the iceberg; having good maintenance is the solution to keep site visitors coming back to see the novelties. Google appreciates the trend of being merely under changes, therefore here is another important reason to pay attention to the maintenance of your website.
In this context it’s apparent that there is a great difference between owning a website and owning a high-visited one. The general opinion of the experts is that a good maintenance is depending on the existence of a reliable strategy, and this post will present the first steps in establishing it and why it is essential to do so. Definitely, you can’t be successful if you don’t have full control over the state of your website. The matter of monitoring is crucial and tips bellow will make you understand and see the big picture of the situation.
1. Any website has unforeseen issues
You could hire the best design team, select the best hosting provider, write the best content, all these will never ensure that the website won’t have barely a small problem across time. It sounds too philosophical but we aren’t perfect and we will never craft something perfect. The idea that should be apprehend is that a website can’t be up 100% of the time. There will always be an infinitesimal percentage when it won’t function properly. Don’t take me wrong, but exactly when more people want to visit the website it will encounter troubles; the laws of Murphy are describing and governing perfectly the World Wide Web.
2. People don’t want to think and do not have patience
Be honest with yourself, if you visit a website that is down or can’t be rendered in your browser, would you wait until somebody resolves the matter? I doubt it (maybe if it is yours). It is well known by people involved in online environment that Internet users aren’t patient and in the huge majority of the cases, they apply a very superficial judgment.
3. The work of a website maintainer isn’t always appreciated
The Internet produced the user-centric mentality, which is normal, but sometimes it’s frustrating for people that take care of websites. The users consider it normal and don’t have a special respect for an updated website even if it supposes a colossal volume of work.
4. The Internet is the realm of innumerable opportunities
Without full command over your website people will notice any error and it will be immediately associated with the lack of professionalism and it will be the beginning of the failure. The global network offers many other similar websites such as yours; therefore people won’t ever miss your online presence. I hope that these four reasons are convincing you that monitoring your website isn’t a fade, but it is rather something very useful and a step further to be cataloged as a respectable online identity. Choosing a good monitoring solution isn’t easy, the array of possibilities is incredibly large but you must select the best one. It will be unfair to mention just few companies that are providing these kinds of services and each one is suitable to specific types of clients. Clearly, there is no best one monitoring service provider, it is about the most suitable to your needs and desires.
5. Testimonials and the feedback of prior clients
You should never trust a company that has on the header “We are the best”; instead you may become interested in their services once you see testimonials from other clients. You should also take a look at websites that offer reviews of these services, search for objective opinions, especially of the ones that tried the services.
6. The infrastructure
If your website has a global audience then I recommend a company that has a worldwide network able to test your website from all around the world. A website targeting a local community isn’t necessarily to benefit from an extended network. No doubt, it is better to have up-time from everywhere and test it, but it implies higher costs.
7. The cost
Last but not least, it is determinant and you must smartly handle the situation. If you prefer a cheap solution (there are even free ones) it’s a higher risk of having issues while a brand can’t allow itself to make mistakes but obviously, the costs will rise. In the end I wish you good luck, not to encounter any problem but it’s better to be prepared for the worst situations.