responsive-design-imgA responsive web design seamlessly scales itself to fit into devices of various screen sizes. This means that you only need to have one website built for use on different devices (computer, smartphone or a tablet). The design changes the layout according to the screen size without distortion or loss of clarity.

People that view your website on mobile devices are likely to spend more time on your site due to the positive user experience (which will lead to more “visitor to client” conversions).

Retain your visitors

In today’s highly competitive markets, the last thing you want is to lose your customers to your competitors. However, unless you provide a user friendly browsing experience for the visitors of your website, you’re going to lose customers.

The basic purpose of responsive web design is to limit scrolling and ensure that visitors have access to all important information on the screen. As a result, a responsive website offers a user-friendly browsing experience, which will increase your conversion percentage, and the amount of people returning to your site.

Websites that are not responsive are either too wide or too narrow for some screens. The user experience that these websites offer can frustrate visitors, which in turn can lead to the user abandoning the website.

Better SEO Results

SEO has become more significant than ever before. It’s tough enough to manage the SEO campaign for one website, so there is no point taking on extra pressure by creating a separate mobile website, and executing two SEO campaigns.

With a responsive website design, you only have to focus on one SEO campaign and ensure its efficiency. Google recently suggested the use of responsive website design to improve SEO. This alone should convince you that responsive designs are more significant than ever before.

Save Money

In these times of economic uncertainty, a solution that can effectively help you cut down considerable expenses should be your primary focus.

Although building a responsive website is more expensive than building a normal website, it can save you money in different ways. For one, when you have a responsive website, you don’t need a separate website for the mobile devices. Second, you save money on the maintenance, as you only have to manage a single website. Third, you save money on SEO for the same reason.

Branding

In today’s world, branding is very important, because customers perceive the value of your business by your brand image. A responsive website design offers a consistent user experience, regardless of the device used to view your website. As a result, your business is viewed as a reliable and consistent brand. Responsive website design is the web design technology of the future.
By adopting this technology, you will ensure a larger and more pleasurable user experience across all devices, reduce maintenance expenses and streamline your SEO efforts.